Another Chinese-owned negociant is set to open in Bordeaux
next month as the Asian wine market continues to make a mark on the French
region.
Chinese businessman Jinshan Zhang is responsible for the
exciting new venture. The first Chinese-owned negociant in Bordeaux opened in
2008 and employs seven people, including three Chinese speakers. The new
negociant – Chateau du Grand Mouëys – will aim to export roughly 60 per cent of
the annual 350,000-bottle production.
A negociant is a French term for a wine merchant who
assembles the produce of smaller growers and winemakers and sells the result
under its own name.
Mr Zhang’s foray into Bordeaux is yet another demonstration
of the rise of the Chinese fine wine market and its interest in French
vineyards.
With Chateau Margaux recently employing a new business
development officer in Shanghai and also launching a Chinese language site, it
is clear that there are major opportunities for investment in fine wines that
are clearly cherished and beloved by a rapidly growing Chinese market.
Capital Vintners buys and sells the finest Bordeaux
First Growths, including Chateau Margaux: http://www.capitalvintners.com/wines/2/bordeaux-first-growths
No comments:
Post a Comment