A Hong Kong auction at
Sotheby’s last weekend may have signified a further string to the Asian fine
wine market’s bow being added as Rhône Valley wines fared very well.
On December 8 the auction’s
highlights included a 1961 Hermitage La Chapelle from Rhône, which sold for
£13,700 a bottle, 165 per cent higher than the estimate. Jaboulet Ainé wines
from the last 60 years raised £270,000.
It is clear that he Asian
investment market is really branching out into areas other than traditional
Bordeaux. As palates develop, so too do the portfolios. Asian buyers are
looking for wines that stand out
This boost to sales in
Rhône Valley wines in Asia is corroborated by the latest Liv-Ex Cellar Watch
Market Report, which reported that these wines accounted for 2.2 per cent of
all wine trades in November. In 2010
their share was less than one per cent.
Rhône exports to China saw
an increase of 140 per cent in volume in 2011.
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